Dublin firm Brandtone is revolutionising the relationship between suppliers and small shopkeepers that is central to the retail trade in developing countries. In many developing countries, such as India and Indonesia and even in more developed markets such as Russia and Brazil – supermarket chains represent less than 10 per cent of retail trade.
The rest is carried out by locally-owned small independent retailers. Reaching outlets suppliers simply can’t access due to limited numbers of staff on the ground, Brandtone’s technology allows the supplier and retailer to exchange orders and sales information using not only smartphones but also old-tech functional mobiles.
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